Regional Sales Manager
Qualities Needed
The Opportunity - Regional Sales Manager
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About the role:
We’re looking for a commercially driven Regional Sales Manager to represent JCB across the Africa North region. Based in Casablanca, Morocco, you’ll be the key link between JCB and our dealer network, driving growth, strengthening partnerships, and ensuring the successful execution of our commercial strategy. This is a fantastic opportunity to make a real impact in a fast-growing market and help shape JCB’s future in the region.
What Does This Role Involve Day to Day?
- Lead and Strategize: Develop and implement regional sales strategies aligned with JCB’s five-year growth plan.
- Dealer Engagement: Support and improve dealer performance, ensuring alignment with JCB’s priorities.
- Market Development: Identify new business opportunities, assess market trends, and recommend product mix and pricing strategies.
- Sales Performance: Drive annual sales targets, monitor dealer pipelines, and ensure superior customer satisfaction.
- Operational Oversight: Coordinate cross-functional activities with Aftermarket, Marketing, Finance, and Service teams.
- Financial Management: Review dealer financials, support budgeting and inventory planning, and manage credit exposure.
This Will Be Suited to You If
- You have 7–10 years of experience in sales, dealer management, or commercial roles within construction equipment, automotive, or similar sectors.
- You’re a strategic thinker with a proven track record of driving growth and managing dealer networks.
- You’re fluent in English and French, with Arabic as an advantage.
- You’re a Moroccan national, based in Morocco, and willing to travel across the region.
- You excel in negotiation, communication, and relationship-building.
- You’re comfortable analyzing financials and implementing commercial strategies.
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.