UK Government & Municipal Sales Manager

The Opportunity – UK Government & Municipal Sales Manager

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About the role:

As UK G&M Sales Manager, you'll own the full lifecycle of public sector frameworks and tenders while building strong strategic relationships with key accounts. You'll lead the UK G&M strategy, ensuring alignment with broader business goals and delivering measurable growth.

Your responsibilities will include:

• Leading all UK public sector frameworks and tender submissions, from identification through to award and execution
• Developing and delivering a clear UK G&M sales strategy aligned to growth targets
• Managing key public sector accounts, building long-term plans focused on retention and expansion
• Working in partnership with the UK dealer network to win and deliver public sector business
• Providing leadership and direction to the UK G&M team, driving performance and capability
• Engaging with government stakeholders, policymakers, and industry bodies to position JCB as a trusted partner
• Maintaining strong pipeline visibility, accurate forecasting, and full accountability for performance

Success in this role will be measured through increased retail volume, improved tender win rates, strong pipeline development, and effective dealer engagement.

What does this role involve day to day?

• Leading end-to-end tender activity, including bid strategy and submissions
• Identifying and securing early engagement opportunities to maximise success rates
• Building and managing relationships with senior stakeholders across the public sector
• Collaborating with dealers on pricing, bid strategy, and framework opportunities
• Reviewing performance against KPIs and driving continuous improvement
• Coaching and managing team members to build expertise in public sector selling
• Representing JCB at external events, industry forums, and stakeholder engagements

This will be suited to you if…

• You have proven experience in public sector sales, tenders, or frameworks
• You bring strong commercial and strategic thinking capability
• You have a track record of managing key accounts and influencing senior stakeholders
• You have leadership experience, including line management and team development
• You are comfortable working with indirect sales channels and dealer networks
• You are confident engaging with government, policymakers, and external stakeholders
• You are results-driven, with a focus on delivering growth and measurable outcomes

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.