General Manager- Government & Municipalities

The Opportunity- General Manager- Government & Municipalities

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About the role:

We’re looking for an exceptional leader to shape the future of JCB’s Government & Municipalities division — a rapidly scaling, strategically critical global growth area. This is your chance to lead a high‑impact function at the heart of JCB’s long‑term success. As General Manager – Government & Municipalities, you’ll take ownership of JCB’s global public sector strategy, ensuring consistent, high‑quality tender performance across all regions while developing capability within JCB and our dealer network.

You’ll lead a multidisciplinary team, strengthen dealer performance, and represent JCB with professionalism and authority in political, industry, and public‑facing environments. 

What does this role involve day to day?

• You’ll lead the development and execution of the global G&M strategy, aligned to JCB’s long‑term growth priorities.

• You’ll build multi‑year regional growth plans, including tender mapping, competitor analysis, and forecasting.

• You’ll own the entire tender lifecycle, driving improvements in qualification, governance, compliance, and bid quality.

• You’ll ensure consistent adoption of the G&M operating model across all territories.

• You’ll track conversion rates, tender pipeline health, reasons for loss, and dealer performance to drive continuous improvement.

• You’ll implement dealer standards, tender playbooks and governance expectations to raise capability worldwide.

• You’ll coach and support dealers on pre‑tender engagement, customer value propositions and presentation standards.

• You’ll influence senior internal stakeholders to adopt new ways of working, even where resistance exists.

• You’ll develop and mentor a high‑performing internal team, supporting long‑term succession and capability building.

• You’ll represent JCB in political, press, industry and sector‑specific forums, including live and recorded media.

• You’ll lead JCB’s approach to key subsectors such as Highways, driving sector‑wide influence and commercial growth.

This will be suited to you if…

• You communicate with impact, including confident presentation to executive leadership.

• You can influence elected officials, public sector decision‑makers and senior government stakeholders.

• You can drive change in environments where new processes may initially meet resistance.

• You can apply commercial judgement under pressure using data‑driven decision‑making.

• You’re able to lead complex public sector tenders with a proven track record of winning outcomes.

• You can challenge stakeholders to uphold governance, standards, and process compliance.

• You operate with resilience, urgency and a strong sense of accountability.

• You can represent a global brand publicly with professionalism and sound judgement.

• You’re able to navigate political and industry environments while influencing sector‑wide change.

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com 

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.