Regional Sales Manager (Aftersales) – Central Europe
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The Opportunity - Regional Sales Manager (Aftersales) – Central Europe
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About the role:
This is a high‑impact, relationship‑driven role where you will shape dealer success, identify growth opportunities, and ensure JCB continues to deliver outstanding aftermarket value across the region.
- Working closely with Central European dealers to deliver annual parts sales and profit targets.
- Creating and implementing structured aftermarket sales and marketing plans tailored to your territory.
- Running sales campaigns and promotional initiatives to drive performance at national and local level.
- Reviewing dealer parts operations, identifying gaps in training, stock management, product range and system usage.
- Visiting dealers and customers across Central Europe to assess satisfaction, understand needs and strengthen relationships.
- Monitoring competitor activity and analysing lost sales to develop corrective actions with dealers.
- Promoting aftersales programmes including Extended Warranty, Service Plans, LiveLink renewals and refurbishment initiatives.
- Conducting monthly performance reviews with Aftermarket or Service & Parts Directors, and half‑yearly reviews with Dealer Principals.
- Preparing regional sales forecasts and analysing results to spot trends, challenges and growth opportunities.
- Delivering retail promotions, customer focus programmes and service marketing activities.
- Conducting competitor surveys and customer satisfaction surveys where needed.
- Advising on pricing requirements to support competitiveness while protecting profit.
- Ensuring dealers operate efficiently through effective ordering (SAP/FTP/Syncron), stock management and availability.
- Developing and delivering training plans on JCB systems, SAP Portal, marketing programmes and product knowledge.
This will be suited to you if...
- You have strong experience in Aftersales within construction, agriculture, automotive or similar sectors.
- You’ve worked with dealers or within an OEM environment and are comfortable influencing at all levels.
- You have a proven track record of improving aftermarket sales, service performance or dealer capability.
- You’re commercially minded, analytical and confident using data to drive decisions.
- You can build strong relationships with dealers, customers and internal stakeholders across multiple countries.
- You communicate clearly and effectively in multicultural environments (additional European languages are a plus).
- You’re experienced using Microsoft Office for analysis, reporting and presentations.
- You’re proactive, adaptable and motivated by achieving measurable commercial results.
- You’re comfortable travelling regularly across Central Europe.
- You act as a professional and resilient brand ambassador and enjoy solving problems alongside dealers.
What happens next?
Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.