Regional Aftermarket Sales Manager

The Opportunity – Regional Aftermarket Sales Manager

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About the role:

We’re looking for a proactive and commercially driven Regional Aftermarket Sales Manager to support, motivate and develop JCB’s dealer network. You’ll play a key role in delivering our aftersales transformation strategy, ensuring our dealers have the capability, insight and tools they need to grow parts sales, strengthen customer relationships, and enhance overall aftermarket performance across the region. This is a fast‑paced, influential role that blends commercial acumen, strong relationship management and a passion for driving continuous improvement.

What does this role involve day to day?

·       Work with dealers to deliver annual parts sales targets and structured aftersales plans.

·       Create commercial proposals and strategies to win new customer business.

·       Monitor competitor activity and use insights to strengthen customer retention.

·       Represent customer interests within JCB and ensure their feedback informs decisions.

·       Develop dealer aftersales capability (training, stock, service actions, digital channels, key accounts).

·       Identify new product opportunities and share insights with JCB product teams.

·       Improve service contract penetration, machine health checks, service uptake and Livelink renewals.

·       Carry out regular dealer reviews and performance discussions.

·       Support long‑term growth plans (12‑ and 60‑month) for your dealers.

·       Manage dealer target structures and maximise engagement with JCB programmes.

·       Communicate consistently and clearly about new initiatives and updates.

·       Support people development and future capability across the dealer network.

This will be suited to you if…

You have experience in aftersales within automotive, commercial vehicle, agricultural or construction sectors, and you bring:

Skills & Qualities:

·       Strong communication and influencing ability at all levels.

·       Excellent organisation, time management and the confidence to challenge constructively.

·       A customer‑focused approach with resilience and the ability to manage change.

·       Analytical skills to identify opportunities across data sets.

·       A collaborative yet independent working style.

·       Commercial drive and an entrepreneurial mindset.

·       Proficiency in MS Office and willingness to learn new systems.

Knowledge:

·       Understanding of manufacturer/dealer operations and B2B customer relationships.

·       Commercial awareness and the ability to identify profitable opportunities.

·       Ability to interpret management accounts and market trends.

·       Emotional intelligence, strong judgement and a flexible, solutions‑focused mindset.

·       Confidence to propose new ways of working and adapt to change.

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com 

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.