UK Marketing Manager

About the role:

As the UK Marketing Manager within JCB Marketing, you'll play a pivotal role in shaping and executing the UK Sales communications strategy in alignment with the UK Sales Business Plan and product plans for the UK and Ireland. This role is central to supporting the UK Dealer network, helping them develop and implement effective local marketing initiatives. You’ll work closely with the UK Sales team and cross-functional departments within WWM to deliver impactful marketing campaigns. Reporting to the Head of Customer First and supported by the Marcoms unit, you'll be accountable to the UK Sales Director for the successful planning and execution of marketing programmes that drive brand visibility, customer engagement, and sales performance.

What does this role involve day to day?

• Develop the UK Sales communications strategy aligned with the UK Sales Business Plan and Business Unit product plans for the UK/Ireland market.
• Support the UK Dealer network in creating and liaise daily with the UK Sales team and WWM support functions to plan and implement marketing campaigns.
• Report to the Head of Customer First and be supported by the Marcoms support unit.
• Be accountable to the UK Sales Director for the successful planning and implementation of marketing programmes.
• Contribute to UK/Ireland product communications strategies and present proposals that align with commercial objectives.
• Collaborate weekly with the UK Sales team to generate ideas and marketing plans that drive sales and revenue.
• Develop an annual UK Sales marketing plan to support the UK Business Plan.
• Work with CRM support in WWM to implement pilot campaigns.
• Develop a segmented database strategy to enhance campaign effectiveness and targeting.
• Develop media plans for cost-effective targeting.
• Initiate and publish the monthly Newsletter and Quarterly Dealer Leaflets.
• Plan and execute UK trade and industry events.
• Coordinate UK Sales event needs with the EU team for major events.
• Provide account handling services for JCB Finance and JCB Insurance.
• Plan and manage the annual UK Sales marketing budget within the WWM budget.

This will be suited to you if

• You possess strong interpersonal skills and enjoy working as part of a team.
• You have a strong understanding of the UK construction equipment or machinery market.
• You’re familiar in the UK marketing landscape, including digital, events, and dealer-led activity.
• You have experience planning and executing multi-channel Marcom’s strategies.
• You possess strong communication and interpersonal skills with the ability to influence and collaborate at all levels.
• You’re comfortable working in a fast-paced, cross-functional environment with multiple stakeholders.
• You take a data-led approach to marketing planning, with experience in CRM, reporting, and campaign analysis.
• You have a passion for innovation and continuous improvement, with a keen eye for brand consistency and customer experience.

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com 

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.