Digital Analyst
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The Opportunity- Digital Analyst
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About the role:
We are searching for an experienced and driven Ecommerce Website Analyst to support our Ecommerce project and be responsible for the performance of our website. You will be responsible for analysing website data, identifying trends, and providing insights to improve the user experience and drive conversions. The ideal candidate is a data-driven analyst with a proven track record of success in ecommerce, possessing a strong understanding of website analytics, digital marketing, and customer behaviour.
What does this role involve day to day?
Website Performance Analysis:
• Monitor and analyse website performance metrics, including traffic, conversion rates, and user behaviour.
• Identify trends, patterns, and areas for improvement to enhance the user experience and drive conversions.
• Provide regular reports and insights to key stakeholders, including recommendations for optimization.
Data-Driven Decision Making:
• Utilize data to inform and support ecommerce strategies and initiatives.
• Collaborate with the ecommerce team to develop and implement data-driven strategies to improve website performance.
• Conduct A/B testing and other experiments to optimize website elements and improve user experience.
Customer Behaviour Analysis:
• Analyse customer behaviour data to identify trends and insights that can inform marketing and ecommerce strategies.
• Work with the digital marketing team to develop and execute targeted campaigns based on customer insights.
• Provide recommendations for improving customer acquisition, retention, and engagement.
Stakeholder Management:
• Collaborate with cross-functional teams, including marketing, IT, and customer service, to ensure alignment and support for ecommerce initiatives.
• Communicate findings and recommendations to key stakeholders in a clear and concise manner.
• Foster a culture of collaboration, innovation, and data-driven decision-making.
This will be suited to you if
• You have a Bachelor's degree in Business, Marketing, or a related field.
• You have a proven track record of success within ecommerce, with a minimum of 4 years of experience in website analysis.
• You have strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• You have a deep understanding of website analytics tools and best practices.
• You have excellent communication and collaboration skills.
What happens next?
Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial teams interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor, dentist and visiting optician. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.